THE LATEST POSTS
This is where we share our insights and learnings. We post about what actually works, what doesn’t, and what I’ve learned along the way. Some of it is practical, some of it is opinion, all of it comes from experience.
Want to read about a specific topic?
What Custom Magazine Publishing Services Actually Include
A full custom magazine publishing process should include editorial strategy, content creation, design, production management, printing, and delivery —…
How to Create a Brand Magazine With a Small In-House Team
A brand magazine is a strategic, design-led publication a company produces to deepen relationships with clients and prospects — not to sell directly, but to…
How to Write a Magazine Your Readers Finish Cover to Cover
Writing a magazine that readers finish cover to cover means treating it as a brand asset with an editorial spine, not a stack of marketing pages. Start with…
7 Questions to Ask Any Coffee Table Book Publisher First
Before commissioning a high-end coffee table book, ask a publishing studio seven things: how they’d define your editorial spine, who handles strategy through…
How to Start a Magazine From Scratch as a Brand Owner
A company starts a magazine as a brand asset by treating it as an editorial product, not a marketing pamphlet: define the strategic role it plays before a…