THE LATEST POSTS
This is where we share our insights and learnings. We post about what actually works, what doesn’t, and what I’ve learned along the way. Some of it is practical, some of it is opinion, all of it comes from experience.
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How to Start a Magazine From Scratch as a Brand Owner
A company starts a magazine as a brand asset by treating it as an editorial product, not a marketing pamphlet: define the strategic role it plays before a…
How to Choose the Right Print Run Size for a Brand Magazine
The right print run size for your brand magazine comes down to matching quantity to purpose, not chasing the biggest number you can afford. A tightly…
A Guide to Brand Magazine Naming So Readers Remember It
Learn a practical approach to brand magazine naming, from editorial strategy to trademark checks, so your title stays credible and memorable for years.
How to Commission Editorial Photography for Brand Magazines
Learn how to commission editorial photography for brand magazines, from briefing photographers to securing usage rights before the shoot begins.
How to Turn Your Company Anniversary Into a Brand Book
A company anniversary book turns a milestone date into a lasting brand asset by pairing real editorial storytelling with premium print production — something…