THE LATEST POSTS
This is where I share what I know about magazine publishing, brand strategy, and the craft behind great print. After 20+ years in the industry, I share about what actually works, what doesn’t, and what I’ve learned along the way. Some of it is practical, some of it is opinion, all of it comes from experience.
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What Is a Design Led Publication? Complete Guide 2026
Key Insight Explanation Definition A design led publication prioritizes visual storytelling and aesthetic excellence alongside editorial content Primary Purpose Brand building, thought leadership, and creating lasting emotional connections with audiences Key...
High End Magazine Publisher: 10 Traits to Look For
Key Insight Explanation Not every brand needs a magazine High end print magazines work best for companies focused on long-term brand building, trust, and reputation, not quick lead generation. Editorial spine is non-negotiable The best high end magazine publishers...