THE LATEST POSTS
This is where we share our insights and learnings. We post about what actually works, what doesn’t, and what I’ve learned along the way. Some of it is practical, some of it is opinion, all of it comes from experience.
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How Publication Retention Rates Prove Magazines Outlast Ads
Learn how publication retention rates measure audience loyalty, what benchmarks to target, and how editorial quality drives readers and contributors to return.
A Complete Guide to Building a Publication Positioning
Learn what a publication positioning strategy is, how it works, and how to measure, build, and protect a distinct position for your print or digital publication.
A Complete Guide to Visual Hierarchy in Print Publications
Learn how visual hierarchy in print publications guides reader attention through type, colour, spacing, and image scale — before ink ever hits paper.
A Complete Guide to Intentional Image Pairing in Print
Learn how intentional image pairing print techniques use color, scale, and composition to create cohesive, deliberate visual statements in any space.
Understanding Publication Lifecycle Management for
Publication lifecycle management (PLM) is the structured process of overseeing a publication from initial concept through editorial development, design, production…