Hi, I’m Nathalie
FOUNDER OF RETHINK PUBLISHING | 20+ YEARS IN MAGAZINE PUBLISHING
I make companies unforgettable through print.
80+ magazines, 50+ coffee-table books, 20 years of making print that people actually keep
I’m a Swiss Korean publisher and entrepreneur. I run Rethink Publishing, a boutique studio that creates custom, editorially curated magazines and coffee-table books for companies who care about how they show up in the world.
I grew up between Switzerland, South Korea, and Los Angeles. I started as an editor for international publications in hospitality, architecture, and design, and over the years I lived and worked in Berlin, Paris, New York, and Singapore. That global path gave me a perspective I bring into every project: attention to detail, cultural awareness, and a deep respect for craft.
Over 20 years, I’ve produced more than 80 high-end magazines and 30+ coffee-table books, end to end. From editorial concept to print delivery. My clients work in hospitality, private aviation, real estate, architecture, design, cybersecurity, and law. Industries where trust, credibility, and quality matter more than trends.
My process is simple. Clear editorial structure. Strong visuals. Swiss precision. A calm, transparent workflow from brief to printed copies in your hands. I don’t do templates, filler, or rush jobs. Every magazine we produce is built to feel like something worth keeping, because that’s the whole point.
About THE RETHINK HUB
Beyond publishing, I created an umbrella company: The Rethink Hub. This is the home to my podcast: Rethink Your Life podcast. It’s where I host honest conversations with people who left autopilot and made choices that feel more like them. I’ve spent 10+ years studying mindset, personal growth, and how our inner world shapes what we build. That curiosity feeds everything I do, from the magazines I make to the conversations I have.
A FEW THINGS ABOUT ME
80+ MAGAZINES PRODUCED
High-end publications for brands across 7+ industries, from private aviation to cybersecurity
50+ COFFEE-TABLE BOOKS
For hotels, architecture firms, and luxury brands. End to end, concept to exclusive photography to print
SWISS KOREAN, GLOBAL LENS
Grew up in Switzerland, South Korea, and LA. Worked in Berlin, Paris, New York, Singapore
20+ YEARS IN PUBLISHING
Started as an editor. Never left. Publishing is my craft and my career.
PODCAST HOST
Rethink Your Life. Conversations about leaving autopilot and making aligned choices
DRIVEN BY QUALITY
I’d rather make one beautiful thing than ten forgettable ones. That goes for magazines and for life
“I believe in giving back more than anything else. Everything I do is to feed a higher purpose to speak for the voiceless”
THROUGH THE YEARS
HOW I GOT HERE
2004
WHEN IT ALL STARTED
Began working on international publications in hospitality, architecture, and design. Learned the foundations of editorial from the inside
2004–2022
BUILT A GLOBAL CAREER
Lived and worked in Berlin, Paris, New York, and Singapore. Produced magazines and coffee-table books for hotels, luxury brands, and corporate clients across industries.
2023
FOUNDED RETHINK PUBLISHING
Took 20 years of experience and built a boutique studio around it. Editorial-first, design-led, fully managed. For companies who want print that actually means something.